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December 2024

DO < BETR FOR SALES MANAGERS

Sales management may well be the hardest job in any company. Sales managers are the linchpin between senior leadership and the front-line sales team, juggling a near-impossible set of expectations. They are asked to lead, manage, coach, and don’t forget sell—all while dealing with immense pressure to execute. Compounding the challenge, many sales managers are […]

CORPORATE STRATEGY CHALLENGES: IT’S TIME TO DO < BETR

In the late 1990s, Apple was floundering. Bloated with overlapping product lines, the company had lost its way. Then Steve Jobs returned. His first move? Slashing Apple’s sprawling portfolio from dozens of products to just four. Critics balked, but Jobs was unfazed. “Deciding what not to do is as important as deciding what to do,” […]

DO < BETR: THE CASE FOR DOING LESS (AND ACHIEVING MORE)

Let’s face it—business today is drowning in noise. Strategy decks stretch for miles. Objectives read like a grocery list. Teams work tirelessly, yet the needle barely moves. We say we’re “busy,” but when was the last time you could confidently say you were effective? This isn’t just a bad habit—it’s often a crisis that creates […]

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