Today, sales organizations face mounting challenges. Whether it’s missed targets, outdated processes, ever-evolving technologies, or difficulty closing deals, the modern B2B ecosystem can feel like a maze with no clear path forward. This first is the of a 5-part blog series exploring the reality of B2B sales, procurement, and enablement—shedding light on the struggles, frustrations, […]

AI isn’t the future of sales—it’s already here. But let’s be honest: most sales organizations aren’t using it effectively. Some teams add AI-driven tools to their tech stack and assume it will magically boost conversions. Others invest in predictive analytics but fail to train salespeople on how actually to use the insights. And then there […]

In our last blog, we exposed a hard truth: being average [or below average] is costing your business millions. The middle 60% of your sales team—your “core performers”—represent the biggest untapped growth opportunity. The Cost of Being Average likely represents an opportunity cost of about 15% of your annual revenue. But despite the massive potential […]

In most companies, mediocrity is the silent killer of growth. Not failure—because failure gets noticed. Not inefficiency—because inefficiency can often be fixed with tools and automation. The real problem is being average—and the staggering costs that come with it. Over the past 7-8 years, we have consistently asked CEO’s the same question to get their […]