About Us
About Us
Our Story
Once upon a time in the ever-evolving kingdom of business, a group of like-minded adventurers embarked on a quest to tackle a challenge that seemed to haunt organizations of all shapes and sizes, from the bustling metropolis to the remote village: the enigma of sales effectiveness. Armed with curiosity, a dash of humor, and a shared passion for solving perplexing puzzles, we became the BETR team.
Picture this: a world where businesses, big and small, were trapped in a cycle of “box solutions” – those one-size-fits-none remedies that promised salvation but delivered mere mediocrity. Efficiency solutions were worshipped like treasures, but the true gem, the elixir of sales transformation, remained hidden beneath layers of missed opportunities. We couldn’t resist the allure of this untold tale, the story of underestimation that played out in boardrooms across the land. And so, BETR was born, a fellowship of disruptors on a mission to rewrite the script of sales effectiveness.
Our journey? Not your typical hero’s journey, but one filled with innovation, out-of-the-box thinking (yes, pun intended), and a commitment to show businesses that there’s a better way – a path where the right problems are solved with tailor-made solutions, not band-aids. With a sprinkle of magic and a lot of hard work, we invite you to join us on this epic adventure, where the battle cries are “Effectiveness over Efficiency” and “Sales Transformation, Not Just Transactions.” Our story is your story, the tale of every leader who dreams of BETR days for their organization, where growth knows no bounds.
Our story is your story, the tale of every leader who dreams of BETR days for their organization, where growth knows no bounds.
Operating Principles
- We make a series of “small bets” to reduce risk and increase client returns
- We use facts and data to guide recommendations and decisions
- We act with speed and will never be the bottleneck
- We monetize previous investments to deliver better outcomes
- We integrate functional silos since sales is a team sport
- We measure results on an ongoing basis against the original baseline
- We leverage the best and newest thinking, technology and research
- We bring clients aggregated recommendations and custom solutions
How We Work
Transformation, innovation, curiosity and ideation go hand-in-hand. The way we prefer to work with clients is called the IDEA model.
Immerse
- Deep immersion into your business
- Complete knowledge and understanding of the current state
- Develop the prioritzed case for change
Develop
- Develop the prioritized roadmap with the sponsors and key stakeholders
- Secure necessary support and commitment
- Get agreement on the plan
Execute
- Work with the client on the joint execution plan
- Measure success against key milestones and metrics
- Revise and adjust
Actualize
- Actualize results
- Determine next priorities
- Lead client to self-sufficiency