Logo

Blair Goulet

DO < BETR: THE CASE FOR DOING LESS (AND ACHIEVING MORE)

Let’s face it—business today is drowning in noise. Strategy decks stretch for miles. Objectives read like a grocery list. Teams work tirelessly, yet the needle barely moves. We say we’re “busy,” but when was the last time you could confidently say you were effective? This isn’t just a bad habit—it’s often a crisis that creates […]

LEVERAGING AI IN SALES

Beyond Efficiency to Effectiveness In the rapidly evolving landscape of sales technology, artificial intelligence (AI) has become synonymous with efficiency. From automating mundane tasks to optimizing lead scoring, the predominant narrative is about doing more, faster. However, this focus on efficiency, while valuable, often overshadows a more crucial aspect of sales success: effectiveness. As we […]

Go To Top