Today, sales organizations face mounting challenges. Whether it’s missed targets, outdated processes, ever-evolving technologies, or difficulty closing deals, the modern B2B ecosystem can feel like a maze with no clear path forward. This first is the of a 5-part blog series exploring the reality of B2B sales, procurement, and enablement—shedding light on the struggles, frustrations, […]
AI isn’t the future of sales—it’s already here. But let’s be honest: most sales organizations aren’t using it effectively. Some teams add AI-driven tools to their tech stack and assume it will magically boost conversions. Others invest in predictive analytics but fail to train salespeople on how actually to use the insights. And then there […]
In the quest to supercharge sales teams and skyrocket performance, many organizations fall into a familiar trap: equating more tools and technology with better sales outcomes. This assumption leads to a significant misalignment between the problems sales teams face and the solutions executives choose to deploy. The allure of efficiency—doing things faster and with less […]
Strategic account planning is a vital component of B2B sales and marketing strategies, enabling organizations to cultivate and nurture valuable relationships with key accounts. However, navigating the complexities of strategic account planning comes with its own set of challenges, each requiring careful consideration and proactive management. We’ll cover a couple of the most obvious challenges […]
Unraveling the True Essence of Sales Strategies In the vast expanse of sales literature and training programs, the term “methodology” is often used with a liberality that borders on the misleading. When we peel back the layers of what is commonly presented as a sales methodology, we frequently find not a structured method but a […]