Do less, achieve more the BETR

Let’s face it—business today is drowning in noise. Strategy decks stretch for miles. Objectives read like a grocery list. Teams work tirelessly, yet the needle barely moves. We say we’re “busy,” but when was the last time you could confidently say you were effective?

This isn’t just a bad habit—it’s often a crisis that creates a feeling of chaos. The obsession with doing more is killing your business’s ability to focus, prioritize, and win. And here’s the kicker: most of this chaos is self-inflicted.

Enter Do < BETR.

This isn’t a productivity hack or the latest three-letter framework destined to gather dust in your inbox. It’s a call to arms for anyone brave enough to stop chasing everything and start doing what matters. It’s about choosing fewer objectives, aligning around them, and driving results that actually make a difference.

The Myth of More: Why Your OKRs May Be Failing You

Think about your company’s last planning cycle. Chances are, you started with good intentions: a high-level strategy, some brainstorming, and a nod to prioritization frameworks like OKRs. But somewhere along the way, things spiraled. Now, your OKRs look like this:

● Objective: Be the market leader.

● Key Results: Launch five new products, triple website traffic, expand into three new regions, and—why not—improve employee satisfaction while you’re at it.

Sound familiar? Organizations usually have half the resources required to execute against only a fraction of the tactical initiatives, but they are all on the list.

Here’s the truth: OKRs and planning frameworks are only as effective as your ability to focus. They’re tools, not magic wands. And if you can’t say “no” to unnecessary distractions, no framework on Earth will save you.

The Disruptive Power of Doing Less

Do < BETR isn’t about laziness. It’s about discipline. It’s about ruthlessly trimming the fat from your strategy, objectives, and initiatives until what’s left is essential.

Want to see it in action? Consider this:

● Instead of a sprawling list of objectives, choose one strategic priority that will make or break your year. (Spoiler: It’s not “improve everything.”) We guide clients to the one strategic Objective or Priority with a maximum of 3-4 initiatives that sit below that overarching objective.

● Align OKRs across departments so every team knows how their work contributes to the big picture. If it doesn’t align, it doesn’t get done.

● Measure progress obsessively and adjust tactics flexibly. Strategy is fixed; execution isn’t.

Rewriting the Rules of Strategy

Here’s the uncomfortable truth: doing less is harder than doing more. It means confronting your leadership team when they pile on initiatives that dilute focus. It means tearing apart bloated OKRs and rebuilding them around what truly matters. It means saying “no” when it feels easier to say “yes.”

But when you embrace Do < BETR, everything changes:

● Your strategy becomes a compass, not a to-do list.

● Your teams pull in the same direction, instead of fighting over resources.

● Your results reflect impact, not just effort.

In short, you stop being busy and start being effective.

The Revolution Starts Here

Over the coming weeks, we’ll break down how Do < BETR applies across every level of your business, focused on growth and differentiation.

Part 1: How to strip corporate strategy down to its essentials and align your OKRs.

Part 2: How sales managers can reclaim their time and focus on what drives performance.

Part 3: How sales teams and salespeople can achieve more by reprioritizing their time and areas of skill development.

This isn’t just a new way of working—it’s a new way of thinking. So, rip up your bloated strategy documents. Take a long, hard look at your never-ending OKR lists. And get ready to focus on fewer things, better than ever before.

Because in a world where everyone is trying to do more, the real winners are the ones brave enough to Do < BETR.