THE YEAR-END PUSH (PART 2): WHY BUYERS NEED CLARITY, NOT REMINDERS—AND HOW JANUARY 15 CHANGES EVERYTHING
In our first post on the Year-End Sales Push, we exposed why deals stall at year-end: the unquantified cost of delay. In this week’s post, we reveal the second truth most sellers never confront. Buyers don’t go dark because they’re disinterested. They go dark because they’re overwhelmed. December is the single most cognitively overloaded month […]
