STRATEGY & EXECUTION: CONNECTING SOME DOTS
The connection between corporate strategy, sales strategy, and a Sales Kickoff (SKO) is both critical and often underleveraged. When aligned well, these three elements form a closed loop of strategic clarity, executional alignment, and frontline empowerment. When disconnected, they create confusion, misallocation of resources, and underperformance in the field. Let’s unpack the connection through a […]
